“Sùyán” is more than just the absence of makeup; it's a powerful cultural concept in China. It ties into a beauty aesthetic that idealizes clear, bright, and “effortless” beauty.
The “Natural Beauty” Ideal: While Western culture also appreciates natural beauty, the emphasis on a flawless “sùyán” in China is particularly strong. It's seen as a sign of good health, youth, and a purer form of beauty. A person who looks good “sùyán” is considered genuinely attractive, as their beauty doesn't depend on cosmetics.
Comparison to the West: In the West, the “no-makeup makeup look” is a popular trend. This is very similar to the Chinese concept of “裸妆” (luǒzhuāng - nude makeup) or “素颜妆” (sùyán zhuāng - bare-faced makeup). The key difference is the cultural weight. In the West, it's often about a minimalist style choice. In China, achieving a perfect “sùyán” (or the appearance of one) is a major goal of skincare routines and a standard of beauty. Being told “你素颜很好看 (nǐ sùyán hěn hǎokàn)” - “You look great without makeup” - is one of the highest compliments one can receive.
Social Media and Celebrities: On platforms like Weibo and Douyin (TikTok), celebrities and influencers often post “sùyán selfies” to appear more authentic and relatable to their fans. However, this has created a new kind of pressure, as many of these photos are either digitally altered or feature the subtle “no-makeup makeup” look, setting an impossibly high standard for what a “natural” face should look like.