汉服 (hànfú) is at the heart of a significant cultural phenomenon in modern China: the Hanfu Movement (汉服运动, hànfú yùndòng). This is a youth-led grassroots movement aimed at reviving the pre-Qing Dynasty clothing of the Han people. For participants, wearing Hanfu is a powerful statement of cultural identity and pride. It's a way to connect with thousands of years of history and aesthetics that were disrupted during the Qing Dynasty, when Manchu-style clothing like the qipao's predecessor was enforced. A good Western comparison might be the Renaissance Faire, where people dress in historical clothing. However, the Hanfu Movement is much deeper and more personal. While a Renaissance Faire is often a temporary hobby or performance, for many Hanfu enthusiasts, it's about reclaiming a lost part of their everyday cultural heritage. It's not a “costume” but a legitimate form of cultural expression, similar to how someone might wear a Scottish kilt or a Japanese kimono for a formal event. This revival is fueled by a growing sense of 文化自信 (wénhuà zìxìn), or “cultural confidence,” in China.
Once relegated to historical TV dramas, 汉服 (hànfú) is now a common sight in many contexts: