When you combine them, 杂志 (zázhì) literally translates to “miscellaneous records” or “varied writings.” This is a perfect description of a magazine, which is a collection of various articles, stories, and pictures bound together in a single publication.
While the concept of a magazine is universal, the landscape of “杂志” in China offers a window into its culture. In the past, many influential magazines were state-run and focused on literature, news, and politics, like 《读者》(Dúzhě - “Reader”), which is one of the most widely circulated magazines in the country. Today, newsstands and digital platforms are filled with a huge variety of “杂志” that reflect modern China's consumer culture and diverse interests. There are countless fashion magazines like 《Vogue 服饰与美容》, business journals, and special-interest publications on everything from travel to technology. Unlike a culturally-loaded term like 关系 (guānxi), “杂志” is functionally very similar to its Western counterpart, “magazine.” The cultural significance lies not in the word itself, but in the content of the magazines, which showcases the trends, aspirations, and social conversations happening in China today. Reading a popular Chinese “杂志” can be a fantastic way to improve your language skills and gain insight into contemporary Chinese society.
“杂志” is a common word used in everyday conversation. You'll hear it at newsstands, in bookstores, at home, and in the office.